For agencies with 5 to 30+ clients

Run every client from one place. Let clients approve in your portal.

One workspace per client, proposals your team reviews, approvals your clients give in a portal with your brand on it, and a price per client rather than per seat or a share of spend.

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Less time in five interfaces, more time on the work clients pay for

  • Morning check in one screen. Performance Guardian has already checked every client's campaigns against their targets and sorted what needs attention.
  • Changes as proposals, not screenshots. Your specialist drafts a change (or accepts the AI's draft), your lead reviews it, the client approves it in your portal. Every step is logged.
  • Client approvals for ad changes, not only posts. Budget moves, pauses and new campaigns go through the same approval chain as social posts. In the pilot we measure the approval cycle time with you.
  • Reports clients can open themselves, under your brand, with profit and not just platform ROAS for e-commerce clients.
  • Each client stays separate. Data from one client's accounts is never used for another client, never pooled for benchmarks and never used to train models.

When an agency plan pays for itself, and when it does not

We modelled a 15-client agency with 8 people (6 hands-on), on Agency 15 plus five extra 12-hour Guardians so that every client has a check (5,285 lei a month on the Romanian price list, $1,385 on the USD list, before AI credit packs), over 12 months.

On our current assumptions, at Romanian salaries Agency 15 does not pay for itself on time and tools within 12 months, in either case, even on the Romanian price list. At EU salaries it can, in the expected case. Even if you use the freed hours to take on new clients, the capacity it frees is small. What your clients gain (problems caught earlier, spend reallocated) stays with them, so we do not count it in your result.

We will publish modelled results for typical businesses only after the first pilots have measured how many AI credits real teams use, because credits are part of the cost. Until then, the ROI calculator lets you enter your own usage and shows the conservative case first.

  • Credits have a hard cap you set, also per client, so one client cannot use up the agency's credits. Agency 15's suggested cap is 4 packs a month.
  • Organic social profiles: Agency 15 includes 15; each extra one is $7 / 30 lei a month. With about two profiles per client, add about 450 lei a month.
  • If all you need is client reports, a reporting tool is cheaper. Dedicated white-label reporting costs from €62 a month billed annually for unlimited clients (Swydo, 10 data sources), $20 per client a month billed annually (AgencyAnalytics) or from $44 a month billed yearly for 3 dashboards (DashThis), at list price on 10 November 2026 (sources). 1ads is worth considering when you also want client approval of ad changes, profit-based judgement and changes across channels.
  • Fewer clients? Agency Starter covers 5 clients, and up to 8 with extra clients. With 6–8 clients it is cheaper than Agency 15, if you do not need SSO, full white-label, 25 users or the larger credit pool.

Not sure it pays off? Start with a 90-day pilot at a fixed price, and leave without penalty if the measured result falls below your break-even. Request a pilot

Run the agency calculator with your numbers →

Pay per client account, not per seat or per € of spend

PlanPrice: USD listPrice: Romanian price listClients includedPer client (USD / lei)UsersAI credits a monthAutomations includedWhite-labelSSO
Agency Starter$490/month ($407 billed annually)1,790 lei/month (1,486 lei billed annually)5, plus up to 3 at $99 / 399 lei each$98 / 358 lei1011,000USD list: 1 hourly + 4 every 12 h; lei list: 5 every 12 hBranding (logo, colours, app name, reports, portal)add-on, $99 / 399 lei
Agency 15$1,190/month ($988 billed annually)4,390 lei/month (3,644 lei billed annually)15, plus up to 5 at $89 / 329 lei each$79 / 293 lei25USD list 31,000; lei list 26,000USD list: 2 hourly + 8 every 12 h; lei list: 10 every 12 hFull: your domain, your email, your login screen1 identity provider included
Agency$1,990/month ($1,652 billed annually)7,090 lei/month (5,885 lei billed annually)30, then $39 / 149 lei per extra client$66 / 236 lei5050,000USD list: 4 hourly + 10 every 12 h; lei list: 14 every 12 hFull1 identity provider included

Prices exclude VAT. The Romanian price list is for companies established in Romania, with contracts and invoices in lei (e-Factura). An extra client adds a workspace, 5 connections, 1 organic social profile and some search-data quota, but no automation. Add a Guardian for any client beyond the included automations: $39 / 179 lei a month at 12 h, $129 / 549 lei hourly; an included 12-hour check can run hourly for the difference ($90 / 370 lei). Extra organic social profiles: $7 / 30 lei each a month. Extra AI credits: $50 / 229 lei per 5,000, up to the monthly cap you set.

Agency 15 is for 6–15 clients (20 with extra clients). With 6–8 clients, Agency Starter plus extra clients ($589–787 / 2,189–2,987 lei) is cheaper if you do not need SSO, full white-label, 25 users or the larger credit pool. One plan per agency: plans are not combined to avoid a larger tier.

Full pricing → · Monthly cost of a typical agency configuration: Agency 15 + five 12-hour Guardians = $1,385 / 5,285 lei

Your brand in front of your clients

  • Branding (Agency Starter): logo, colours and app name in the interface, PDF reports, the client portal, the AI-disclosure text and the sender name on notifications.
  • Full (Agency 15 and Agency): everything above, plus your own domain, email sent from your domain and a login screen on your domain.
  • Enterprise: consent screens on Google, Meta and others show your agency's name (your own OAuth app).
  • Approval links for busy clients are designed so that forwarding does not let someone else decide: the decision needs a one-time code or the client's own login with MFA, and links expire.

White-label in detail →

What an agency should know before signing

  • Agency Starter has no custom domain; some reporting tools include one at lower prices. If a custom domain matters, Agency 15 or Agency is the plan.
  • There is no social inbox or community management in the first release. Keep your inbox tool.
  • Channels become available as each platform approves our access; we will confirm your clients' channels on the call.
  • You remain responsible for having your clients' authority to connect their accounts; we may ask for proof during review.

Questions agencies ask

Can clients see each other's data?

No. Each client is a separate workspace, and access is enforced in the database for every request, not only in the interface.

Can my clients log in?

Yes, as client approvers or viewers in your branded portal. They do not see your other clients.

Do automations use my AI credits?

Each automation slot includes the AI cost of its own runs within fair use, including up to 4 (hourly), 2 (12 h) or 1 (24 h) Trend Radar concepts a day. Extra concepts, final creative renders, posts to X, chat and on-demand actions use credits. On agency plans you can cap credits per client as well as per agency.

Can we resell 1ads to clients?

You can bill clients for your service and for the portal. Reselling 1ads accounts as a separate product needs a written agreement.

Why pay 1ads instead of using Meta's and Google's free automation?

Keep using them. Advantage+, Performance Max and AI Max are free, they use signals no outside tool can see, and 1ads does not bid instead of them. What they do not do is judge themselves: each platform optimises and reports on its own attribution, inside its own walls. 1ads sits above them. It joins ad data with your store and analytics, judges every channel on your targets and, where your store data allows, on profit after COGS, refunds and refused COD parcels, flags when tracking breaks or delivery stops, proposes moving budget between channels, and helps you test whether a channel really adds sales (for example with a brand-search holdout). If you advertise on one channel, your tracking is clean and you are happy with the results, you probably do not need us. Our own model says a shop spending about €2k a month on Meta alone does not pay back.

Does the AI change my campaigns on its own?

No. The AI can read, analyse, draft and propose. It has no permission to apply anything. A change runs only after an authorised person approves it. In the app, an approval needs multi-factor authentication within the last 15 minutes. From email or Slack, the approver confirms with a one-time code; approval links expire and work only once. During the closed access program there is no auto-approval at all, with no exceptions in any contract. Before an approved change runs, 1ads re-reads the live campaign; if something changed since the proposal, it goes back for approval. Hard limits, such as how much a budget may change in a day, apply even to approved changes. The trade-off is speed: at 3 a.m. a person has to approve, so tools with autonomous rules react faster.

How do you calculate ROI?

Two different things carry that name.

Your ads' return inside 1ads: we start from profit, not revenue. Profit on ad spend (POAS) is net revenue minus COGS, shipping, payment fees, refunds and refused COD parcels, divided by ad spend. We never add up conversions reported by different platforms. Each channel then gets an incrementality factor from tests and cited research, and every result shows a range and a confidence grade from A (a recent controlled test) to D (estimates only).

The value of paying for 1ads: the calculator adds what you can verify first (tools you cancel, then net hours saved × your loaded hourly cost), then problems caught earlier and a cautious range for ad efficiency, and subtracts the plan, add-ons, AI credits, the hours you spend setting it up and the cost of any holdout. It shows the net value and payback first, then value-to-cost, for the conservative and expected cases, with and without ad improvement.

Why closed access?

Three reasons. First, platform approvals: Google, Meta, LinkedIn and TikTok review apps like ours before granting full access, so channels arrive progressively, and we would rather onboard you when your channels work. Second, we want to measure results with every customer (hours, tools cancelled, one guided test) instead of guessing them. Third, contracts and invoices are manual during the closed access program: an Order Form you sign, invoices paid by bank transfer. So a person reviews each request, usually with a short call, and we may say "not yet" if we are not a good fit for you.

Where is my data stored?

Your account and customer data are stored in the EU, on our own on-premises Kubernetes cluster in a data centre in Romania (not a public cloud). We run the cluster ourselves, under our FirstIT brand. To answer a chat request or run an analysis, the excerpts needed for that task are sent to our AI provider, Anthropic, which processes them in the United States under EU-approved transfer safeguards (the mechanism is stated for each provider in the Sub-processors list). Images are generated by OpenAI, also in the United States, and transactional email is sent through Amazon SES (Amazon Web Services EMEA SARL, EU region). Under their commercial terms, neither AI provider trains its models on this data. Until zero data retention is confirmed, Anthropic deletes API inputs and outputs within 30 days, except content flagged by its safety systems (kept up to 2 years) and where the law requires; OpenAI may keep abuse-monitoring logs for up to 30 days. Tokens for the platforms we connect directly are encrypted in our vault and never sent to an AI model; channels connected through data partners are authorised with that partner. Each customer's data is kept separate. The sub-processor list, with locations, is public, and we give 30 days' notice before adding one. An EU-only AI processing option is being evaluated; it is not available yet.

Check the math with your own team and fees

The calculator counts only your agency’s own time, tools and portal fees, conservative case first. If it is below 1x, ask for a pilot.

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