Performance Guardian
Checks every campaign against your own targets. Proposes fixes you approve.
Hourly, 12-hour or daily checks, depending on your plan and add-ons, judged on your KPI targets and, where your store data allows, on profit. You hear from it only when a verdict changes.
Targets from your own history
- A KPI target per ad plan: CPA, ROAS, POAS, cost per lead or CTR, with a goal and a limit.
- Suggested from your own last 90 days, never from other customers' data. You can change every target.
Verdicts you can act on
- On target, Watch, Below target or Anomaly for every campaign, with the reason.
- Hourly verdicts on spend, pacing and delivery; the ROI verdict waits until the conversion window has settled, and says so ("final ROI after X hours").
- Notifications only when a verdict changes, in the app, by email or in Slack.
From proposal to change
- Proposal. The check proposes a fix: a budget move, a pause, a bid or target change.
- Approval. A person approves, edits or rejects it; agencies can send it to the client.
- Compare and set. Before the change runs, 1ads re-reads the live campaign; if it changed since the proposal, it goes back for approval. Hard limits apply even to approved changes.
- Follow-up check. A later check compares what happened with what we expected, and logs it.
Cadence and prices
| Cadence | What it checks | Price a month (USD / lei) |
|---|---|---|
| Every hour | Spend, pacing, delivery, tracking breaks, invalid clicks. No strategic budget moves on hourly data. | $129 / 549 lei |
| Every 12 hours | Re-check with conversions corrected for reporting delay; "market or campaign?" label. | $39 / 179 lei |
| Every day | The profit ledger, incrementality factors and recommendations. | $19 / 89 lei |
Some plans include automation slots (Growth 2 every 12 h; Pro 2 hourly + 6 every 12 h on the USD list, 8 every 12 h on the lei list). An included 12-hour slot can run hourly for the difference ($90 / 370 lei a month). Prices exclude VAT. All plans →
What is not different, honestly
- Native rules already check often: Meta's automated rules run continuously, which third-party documentation puts at about every 30–60 minutes; Google Ads rules can run hourly; TikTok has automated rules. Rule tools such as Birch check as often as every 15 minutes. They act on their own and judge on platform metrics.
- What differs with Guardian: hourly checks across all the networks you connect, judged on your targets and profit, with changes you approve. The trade-off is speed: a person has to approve.
- Hourly checks are not offered for platforms with daily data only (LinkedIn, Reddit). Meta allows at most 4 budget changes per ad set per hour.
Put your campaigns under a check you approve
Access is by request. A person reviews every request; we aim to reply within 5 business days.