Priced per brand. Access by request.
Two price lists: in lei for companies established in Romania, in USD for everyone else. Prices per month, excluding VAT. Annual billing saves 17% on the base plan. During the closed access program, everything is agreed in a signed Order Form and paid by bank transfer; there is no online checkout.
Plans
1ads is in a closed access program. Some features are labelled beta. Features, limits and prices may change before general availability; your signed Order Form applies.
USD list: everyone outside Romania. Per month, excluding VAT.
| Starter | Growth | Pro | Agency Starter | Agency 15 | Agency | Enterprise | |
|---|---|---|---|---|---|---|---|
| Monthly | $99 | $349 | $990 | $490 | $1,190 | $1,990 | from $4,000 |
| Billed annually (per month) | $82 | $290 | $822 | $407 | $988 | $1,652 | custom |
| For | One brand getting started | Up to 3 brands | Multi-brand or multi-market teams | Agencies with up to 5 clients | Agencies with 6–15 clients¹ | Agencies with 16–30 clients and more | Large organisations |
| Brands / clients | 1 brand | 3 brands | 10 brands | 5 clients (+ up to 3 at $99) | 15 clients (+ up to 5 at $89) | 30 clients (+$39 per extra client) | custom |
| Users | 3 | 10 | 25 | 10 | 25 | 50 | custom |
| Connections | 5 | 20 | 60 | 25 | 75 | 150 | custom |
| Organic social profiles (then $7 each a month) | 2 | 6 | 10 | 5 | 15 | 30 | custom |
| AI credits / month | 6,000 | 16,000 | 28,000 | 11,000 | 31,000 | 50,000 | pooled, from 60,000 |
| Suggested monthly cap on extra credit packs (you can change it) | 1 | 2 | 4 | 2 | 4 | 7 | in the Order Form |
| Maximum monthly bill at that cap (monthly price + packs) | $149 | $449 | $1,190 | $590 | $1,390 | $2,340 | — |
| Maximum monthly bill at that cap (annual price per month + packs) | $132 | $390 | $1,022 | $507 | $1,188 | $2,002 | — |
| Automations included | none (add from $19) | 2 every 12 h | 2 hourly + 6 every 12 h | 1 hourly + 4 every 12 h | 2 hourly + 8 every 12 h | 4 hourly + 10 every 12 h | custom |
| Search data for brand-search checks and market context (quota a month)² | $0.50 | $1.50 | $5 | $2.50 | $7.50 | $15 | in the Order Form |
| Approvals | 1–2 steps | multi-step | multi-step + SLA and escalation | + client portal | + client portal + SLA | + client portal + SLA | custom |
| API / MCP | API (read only) | API | API + MCP | API + MCP | API + MCP | API + MCP | dedicated limits |
| White-label | — | — | — | Branding | Full (domain, email, login) | Full (domain, email, login) | + your own OAuth app |
| SSO (SAML / OIDC: Okta, Entra ID, Google, OneLogin) | add-on, $99 | add-on, $99 | 1 identity provider included | add-on, $99 | 1 identity provider included | 1 identity provider included | several, included |
| Multi-factor authentication | always | always | always | always | always | always | always |
| Onboarding hours included | 2 | 6 | 12 | 8 | 12 | 16 | by quote |
| Request access | Request access | Request access | Request access | Request access | Request access | Talk to us |
¹ With 6–8 clients, Agency Starter plus extra clients ($589–787) is cheaper if you do not need SSO, full white-label, 25 users or the larger credit pool.
² A $0.50 quota is about 800 search-result checks a month (enough for brand-search signals); more market context needs the market data pack (see Other add-ons). Starter has no market context.
Romanian price list: companies established in Romania; contract and e-Factura invoices in lei. Per month, excluding VAT.
| Starter | Growth | Pro | Agency Starter | Agency 15 | Agency | Enterprise | |
|---|---|---|---|---|---|---|---|
| Monthly | 419 lei | 1,249 lei | 3,590 lei | 1,790 lei | 4,390 lei | 7,090 lei | from 14,900 lei |
| Billed annually (per month) | 348 lei | 1,037 lei | 2,980 lei | 1,486 lei | 3,644 lei | 5,885 lei | custom |
| For | One brand getting started | Up to 3 brands | Multi-brand or multi-market teams | Agencies with up to 5 clients | Agencies with 6–15 clients¹ | Agencies with 16–30 clients and more | Large organisations |
| Brands / clients | 1 brand | 3 brands | 10 brands | 5 clients (+ up to 3 at 399 lei) | 15 clients (+ up to 5 at 329 lei) | 30 clients (+149 lei per extra client) | custom |
| Users | 3 | 10 | 25 | 10 | 25 | 50 | custom |
| Connections | 5 | 20 | 60 | 25 | 75 | 150 | custom |
| Organic social profiles (then 30 lei each a month) | 2 | 6 | 10 | 5 | 15 | 30 | custom |
| AI credits / month | 6,000 | 12,000 | 26,000 | 11,000 | 26,000 | 50,000 | pooled, from 60,000 |
| Suggested monthly cap on extra credit packs (you can change it) | 1 | 2 | 4 | 2 | 4 | 7 | in the Order Form |
| Maximum monthly bill at that cap (monthly price + packs) | 648 lei | 1,707 lei | 4,506 lei | 2,248 lei | 5,306 lei | 8,693 lei | — |
| Maximum monthly bill at that cap (annual price per month + packs) | 577 lei | 1,495 lei | 3,896 lei | 1,944 lei | 4,560 lei | 7,488 lei | — |
| Automations included | none (add from 79 lei) | 2 every 12 h | 8 every 12 h | 5 every 12 h | 10 every 12 h | 14 every 12 h | custom |
| Search data for brand-search checks and market context (quota a month)² | $0.50 | $1.50 | $5 | $2.50 | $7.50 | $15 | in the Order Form |
| Approvals | 1–2 steps | multi-step | multi-step + SLA and escalation | + client portal | + client portal + SLA | + client portal + SLA | custom |
| API / MCP | API (read only) | API | API + MCP | API + MCP | API + MCP | API + MCP | dedicated limits |
| White-label | — | — | — | Branding | Full (domain, email, login) | Full (domain, email, login) | + your own OAuth app |
| SSO (SAML / OIDC: Okta, Entra ID, Google, OneLogin) | add-on, 399 lei | add-on, 399 lei | 1 identity provider included | add-on, 399 lei | 1 identity provider included | 1 identity provider included | several, included |
| Multi-factor authentication | always | always | always | always | always | always | always |
| Onboarding hours included | 2 | 6 | 12 | 8 | 12 | 16 | by quote |
| Request access | Request access | Request access | Request access | Request access | Request access | Talk to us |
What to know about the lei list
- It is 11–25% below the USD list at the BNR rate of 7 November 2026 (4.7795 lei per dollar), mostly on the base plan: our AI costs are the same in Romania and we pay them in dollars, so automations and credit packs are close to the USD price.
- Included automations on the lei list run every 12 hours. If you need hourly checks, an included 12-hour slot can run hourly for 370 lei a month (Guardian) or 190 lei (Trend Radar). With the same hourly checks and credits as the USD plan, the lei list is about 4–11% below the USD list, not 25%.
- Growth, Pro, Agency 15 include fewer AI credits on the lei list (12,000, 26,000, 26,000).
- We review the lei list when the BNR USD/RON rate moves more than 3% above 4.7795 or an AI provider raises its prices. New Order Forms then use the reviewed list; lei prices of add-ons, credit packs and the market data pack can change for future purchases on 30 days' notice; plan prices in a signed Order Form change only at renewal, on 60 days' notice.
- ¹ With 6–8 clients, Agency Starter plus extra clients (2,189–2,987 lei) is cheaper if you do not need SSO, full white-label, 25 users or the larger credit pool. ² Search-data quotas are in USD on both lists.
Common configurations
List price, monthly, before extra credit packs.
- Small online shop in Romania: Starter + one Performance Guardian every 12 h = 598 lei/month; at most 827 lei with the suggested cap of 1 credit pack.
- Small online shop elsewhere: the same configuration = $138/month; at most $188.
- Mid-size e-commerce brand with hourly checks: Growth + one hourly Guardian = $478/month; at most $578 with the suggested cap of 2 packs.
- Agency with 15 clients in Romania, one check per client: Agency 15 + five Guardians every 12 h = 5,285 lei/month; at most 6,201 lei with the suggested cap of 4 packs.
- Global team inside a large brand: Pro (SSO included) + four hourly Guardians = $1,506/month; at most $1,706 with the suggested cap of 4 packs.
Included in every plan
- AI chat (Claude Opus 5.5 by default) that can read and analyse anything you can see in the interface and draft any change the interface can make, within your credits. Approving and applying stay with people.
- Human approval on every change, with a full audit log
- KPI targets and campaign verdicts
- True ROI: POAS with COGS, refunds and refused COD parcels; new-customer view; incrementality ledger and guided holdouts
- Brand-search signals from Search Console and search-result checks within your plan's data quota
- Content studio and scheduling, with organic social profiles as listed per plan
- Multi-factor authentication for everyone not using SSO
- A hard monthly cap on AI credits that you set (how credits work)
- Customer data stored in the EU (AI processing in the US, see Security); export of your data; deletion when you leave
- Onboarding hours with our team: 2 (Starter) to 16 (Agency) included; more at $75 / 349 lei an hour
Automations (add to any plan)
| Automation | Every 24 h | Every 12 h | Every hour |
|---|---|---|---|
| Performance Guardian | $19 / 89 lei | $39 / 179 lei | $129 / 549 lei |
| Trend Radar (Romania; other markets as an add-on) | $19 / 89 lei | $39 / 179 lei | $79 / 369 lei |
| Site monitor (competitors, prices, landing pages) | $19 / 79 lei | $29 / 119 lei | — |
| Run an included 12-hour slot every hour | — | — | Guardian $90 / 370 lei · Trend Radar $40 / 190 lei |
An included slot can be any automation type at its cadence. Each automation slot includes the AI cost of its own runs within fair use, including up to 4 (hourly), 2 (12 h) or 1 (24 h) Trend Radar concepts a day; extra concepts and final creative renders use credits. An account above the fair-use limits uses a "Large account" slot at twice the price. Hourly Guardians are not offered for channels that report only daily (LinkedIn, Reddit). Automations are billed with your plan, at list price (the annual discount does not apply).
Other add-ons
| Add-on | USD list | Romanian price list |
|---|---|---|
| Extra AI credits (5,000 credits, valid 12 months) | $50 | 229 lei |
| Extra client: Agency Starter (up to 3) / Agency 15 (up to 5) / Agency | $99 / $89 / $39 per client a month | 399 / 329 / 149 lei |
| Extra organic social profile | $7 a month | 30 lei a month |
| SSO, per identity provider (Starter, Growth, Agency Starter; extra providers on other plans), minimum 12 months | $99 a month | 399 lei a month |
| Additional Trend Radar market, minimum 6 months | $349 a month + $239 once when data collection starts | 1,490 lei a month + 1,099 lei once |
| Market data pack (+$10 a month of search data for market context) | $30 a month | 139 lei a month |
| Onboarding or services beyond the included hours | $75 an hour | 349 lei an hour |
| Measurement Pro (marketing-mix modelling, geo tests) | later, priced when it launches | later |
Prices exclude VAT. Add-ons are billed with your plan for the same period; credit packs on your next regular invoice. Markets whose data costs more than about $150 a month are quoted separately.
How AI credits work
- 1 credit = $0.01. Extra credits: 5,000 for $50 (229 lei on the Romanian price list), valid 12 months and used after the month's included credits, oldest pack first. Included credits do not roll over.
- Chat requests and on-demand actions use credits: deep analysis on demand, creative concepts beyond an automation's daily allowance, final image and video renders, web search from chat, and posts to X (5 credits, 60 with a link, reserved when the post is approved or scheduled). Each automation's own runs, publishing to other networks, dashboards, reports and approvals do not.
- Before a request runs, 1ads shows its estimated cost.
- How many credits a person uses depends on how they work, and we have not measured it yet in real teams. Until the first pilots have, we publish no per-person estimate: you choose the cap, you see the estimated cost of every request before it runs, and the calculator lets you enter your own usage.
- You set a hard monthly cap. You choose how many credit packs may open in a month, from 0 (stop at the included credits) upwards; each plan has a suggested cap (see the plan table). An Owner or Admin changes it in the app after a fresh multi-factor check (or a new sign-in at your identity provider if you use SSO); every change is logged. Any plan can also cap each user; agency plans can also cap each client workspace.
- You are told before it costs you more: at 80% of the included credits, when a pack opens (with its price) and at 80% of your monthly ceiling (included credits plus the packs your cap allows, also to your billing contact).
- At the cap, chat and on-demand AI actions pause until the 1st of the next month (00:00 Romanian time) or until you raise the cap; a request already running finishes. Final renders of approved concepts wait in a queue, and new posts to X cannot be approved or scheduled. Automations, approved changes, posts already approved or scheduled, dashboards, reports and approvals keep running.
- Your maximum monthly bill is the plan, plus add-ons, plus the cap times the pack price. It is printed in your Order Form.
How buying works during the closed access program
- Request access and tell us which plan you are considering.
- A person reviews your request and we talk for about 30 minutes.
- We send an Order Form with your plan, add-ons, price list, credit cap, maximum monthly bill, the pilot and the term that follows it, together with the Terms, the Data Processing Agreement and the Access Program Terms. You sign by hand or with a qualified electronic signature (QES); Part L, which accepts the unusual clauses, is signed separately.
- We invoice you; you pay by bank transfer. Companies established in Romania use the Romanian price list: contract and invoices in lei, through e-Factura, with no currency conversion. Everyone else uses the USD list; EU businesses outside Romania may be invoiced in EUR at the BNR rate on the invoice date, under reverse charge (EUR by SEPA transfer preferred; on the USD list, Starter and Growth are invoiced in EUR, or in USD quarterly or annually). Monthly prices are invoiced monthly in advance (Starter quarterly by default), annual prices annually in advance; add-ons on the same invoice as the plan; extra credit packs on your next regular invoice.
- We create your workspace and invite your admins. Everyone not using SSO sets up multi-factor authentication on first login.
Pilot, term and exit. We start with a 90-day pilot at a fixed price that you can leave without penalty if the measured result falls below the break-even in your estimate (how the pilot works). Pilot fees: Starter 1,257 lei or $297; Growth 3,747 lei or $1,047; Pro 10,770 lei or $2,970; Agency Starter 5,370 lei or $1,470; Agency 15 13,170 lei or $3,570; Agency 21,270 lei or $5,970 (90 days, plan only; add-ons at list). If you do not use the exit, the term in your Order Form starts the day after the pilot: by default 12 months, billed monthly at the monthly price or annually in advance at the annual price, which applies from that day. One pilot per company group. The binding terms are those in your Order Form.
One plan per company group. Plans are not combined to avoid a larger tier, and businesses that run ads for clients use agency plans. We check this when we prepare your Order Form.
Why per brand
Many ad tools charge a share of your ad spend or a price per seat. The arithmetic is simple: enterprise platforms that charge a share of spend (third-party estimates put the largest at 2–5%) cost $600–1,500 a month at $30k of spend and $5,000–12,500 at $250k; a social tool at $99 per user costs $495 a month for five people. With 1ads, your bill does not grow with ad spend. It grows with the number of brands or clients, and with AI credits only up to the monthly cap you set. Each plan includes a set number of users (3 to 50), and automations grow with the number of checks you buy. If your spend is small, per-brand pricing is not an advantage, and we will say so. Compare →
Pricing questions
Are prices final?
These are our list prices during the closed access program. They may change before general availability; what you sign in your Order Form, including its limits, applies for its whole term.
Is VAT included?
No. VAT is added where it applies; EU businesses outside Romania are invoiced under reverse charge.
Can I change plans?
Yes, through an updated Order Form. Upgrades apply from the next invoice.
What happens to my data if I leave?
You can export your data for 30 days after your subscription ends. We then delete it from our systems within 30 days, and backup copies expire no more than 14 days after that.
Can I try it first?
Yes, through a 90-day pilot at a fixed price (60 days on Pro, Agency 15 and Agency when your main channels are already live), with an exit (how the pilot works). Access is still by request.
Why is there a separate price list in lei?
Romanian companies contract and pay in lei through e-Factura, and salaries in Romania are lower, so the same hours saved are worth less. The lei list is 11–25% below the USD list at the BNR rate. It is for companies established in Romania; group-level or multi-country contracts use the USD list or Enterprise.
Can my bill surprise me?
No more than you allow. Your Order Form prints your maximum monthly bill: plan, add-ons and the credit cap you chose times the pack price. Raising the cap in the app is an order for the packs that actually open.
Why pay 1ads instead of using Meta's and Google's free automation?
Keep using them. Advantage+, Performance Max and AI Max are free, they use signals no outside tool can see, and 1ads does not bid instead of them. What they do not do is judge themselves: each platform optimises and reports on its own attribution, inside its own walls. 1ads sits above them. It joins ad data with your store and analytics, judges every channel on your targets and, where your store data allows, on profit after COGS, refunds and refused COD parcels, flags when tracking breaks or delivery stops, proposes moving budget between channels, and helps you test whether a channel really adds sales (for example with a brand-search holdout). If you advertise on one channel, your tracking is clean and you are happy with the results, you probably do not need us. Our own model says a shop spending about €2k a month on Meta alone does not pay back.
How do you calculate ROI?
Two different things carry that name.
Your ads' return inside 1ads: we start from profit, not revenue. Profit on ad spend (POAS) is net revenue minus COGS, shipping, payment fees, refunds and refused COD parcels, divided by ad spend. We never add up conversions reported by different platforms. Each channel then gets an incrementality factor from tests and cited research, and every result shows a range and a confidence grade from A (a recent controlled test) to D (estimates only).
The value of paying for 1ads: the calculator adds what you can verify first (tools you cancel, then net hours saved × your loaded hourly cost), then problems caught earlier and a cautious range for ad efficiency, and subtracts the plan, add-ons, AI credits, the hours you spend setting it up and the cost of any holdout. It shows the net value and payback first, then value-to-cost, for the conservative and expected cases, with and without ad improvement.
Prices exclude VAT. USD list for everyone outside Romania; Romanian price list in lei for companies established in Romania, contracted and invoiced in lei through e-Factura. Annual discount applies to the base plan only; add-ons, extra clients and credit packs are billed at list price. One plan per company group. Enterprise includes custom limits agreed in the Order Form. The binding terms are those of your signed Order Form.
Not sure which plan pays off?
Run your own numbers, conservative case first. If it is below 1x, ask for a pilot.