Will 1ads pay for itself? Run your own numbers.
We count the tools you would cancel, net hours saved × what an hour costs you, problems caught earlier and a cautious range for ad efficiency.
We show the conservative and the expected case, and the result with zero ad improvement.
Everything is calculated in your browser. Nothing is sent unless you ask us to email you the estimate.
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Method
This calculator estimates the first 12 months. Value = subscriptions you cancel + net hours saved (after reviewing proposals) × your loaded hourly cost + incidents caught earlier + a cautious range for ad spend reallocated and refused-parcel costs avoided, counted only for the proposals you accept. Cost = plan, add-ons, AI credit packs, the internal hours to set 1ads up (including product costs and legal review) and the cost of any holdout test. Nothing counts until your main channels are live. Large studies find AI chatbots save about 3% of working hours on average (up to about 7% for marketers encouraged to use them); your team may already have that, so we count only what 1ads adds on top, and we measure it in your pilot. Prices exclude VAT. This is not an offer; the binding terms are those of a signed Order Form. Your inputs stay in your browser unless you send the estimate to yourself.
The two cases
- Conservative
- 3 net hours a month per effective person, the lower labour rate, competitors at their annual (cheapest) prices and 1ads at monthly list, 0% gross ad efficiency, ≈8,050 credits per daily chat user, main channels live from month 3, a longer ramp-up, only clearly covered tools replaced.
- Expected
- 9 net hours a month per effective person, 0.5% gross ad efficiency × 50% acceptance, ≈4,765 credits per daily chat user, main channels live from month 2; both sides at monthly list prices.
Upside is a sensitivity, never a case.
Read before you rely on it
Estimates, not promises. The ratio is value divided by cost over 12 months, not a net return. Ad-efficiency and incident values are not guaranteed and are validated per account with a holdout. Competitor prices are list prices on the stated date; 3P = third-party estimate, not the vendor's price.
For agencies, the result counts only the agency's own time, tools and portal revenue. Value for your clients (net of their approvers' time and any holdout) is shown separately.
Key sources
- A- S6: Humlum & Vestergaard 2025, NBER WP 33777 (users save 2.8% of hours on average; 6.8% for marketers whose employer encourages use; 3-7% of productivity gains passed through to earnings) (opens in a new tab)
- A- S7: Bick, Blandin & Deming, St. Louis Fed 2025 (opens in a new tab)
- A S8: Noy & Zhang 2023, Science (opens in a new tab)
- A S10: Eurostat hourly labour costs 2025 (31 Mar 2026) (opens in a new tab)
- A S11: Eurostat lc_lci_lev by NACE (2025) (opens in a new tab)
- A S12: BLS OEWS 2025 via O*NET, 13-1161 (opens in a new tab)
- A S13: BLS ECEC June 2026 (wages 70.0% of compensation) (opens in a new tab)
- A S21: Blake, Nosko & Tadelis 2015, Econometrica (opens in a new tab)
- A S22: Simonov, Nosko & Rao 2018, Marketing Science (opens in a new tab)
- A S25: Gordon, Moakler & Zettelmeyer 2023, Marketing Science (opens in a new tab)
- C S30: Lunio Invalid Traffic Report: Retail 2026 (opens in a new tab)vendor data
- B S32: Google Ads Help: overdelivery and average daily budget (monthly charges capped at 30.4x the average daily budget) (opens in a new tab)
- C/D S36: Romanian COD data (The Paypers/PayU; Innoship; Capital.ro) (opens in a new tab)vendor data
Exchange rates: 1 EUR = 1.117 USD; 1 USD = 4.7795 RON (BNR 7 Nov 2026). · Model version: 1ads-roi-model/2.1 · 2026-11-10